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NOVAWEB

Online stores that sell on their own

If you sell on WhatsApp, every sale costs you a conversation. An online store takes money while you sleep.

We set up the store with a real catalogue, a payment gateway, instalment payments and the WhatsApp button left exactly where it is for the people who still want to be walked through it. Both doors open.

from
$2.800.000USD 884
Delivery
3 to 9 weeks, depending on the size of the catalogue.

So you don't waste time

Is this what you need?

This saves us a call: below is what this is for and, if you need something else, where to go instead.

This is exactly right if…

  • You already sell and WhatsApp is starting to be too small for it.
  • You have photos of your products, or you can get them.
  • There's someone who can answer orders and ship them.

Something else suits you better if…

  • What you need is to be found and written to, not a shopping cart. See Websites
  • You don't have a product or a supplier yet. That comes first: an empty store sells nothing.
  • You want a marketplace with several sellers. That's a different, bigger project — write to us and let's talk it through.

What's included

This comes with every plan

It actually takes money

The gateway is connected and tested with a real purchase before we hand it over. Wompi, Mercado Pago, or whichever one you use.

Instalment payments

Addi or Sistecrédito connected. In Colombia that raises the average order and lowers cart abandonment.

A catalogue people can search

Combinable filters and a search box that survives a misspelled brand name.

WhatsApp checkout

A button that builds the message with the whole cart: products, sizes, colours and total. You stop retyping orders by hand.

You run the inventory

A panel to add products, change prices and mark things out of stock. Without calling us.

We show you how to run it

A short video on delivery: how to add a product, change a price and mark something sold out. It stays recorded, to watch again when you need it.

And this doesn't

  • Product photography
  • Bulk loading of the initial catalogue (quoted separately, depending on how many products)
  • Accounting, electronic invoicing or DIAN integration
  • Logistics or courier agreements

Pricing

The plans

50% to start, the rest on delivery. You can see prices in pesos or in dollars.

Essential

A small catalogue, up to 50 products.

$2.800.000USD 884one-off payment

Ready in 3 weeks

  • Up to 50 products
  • Payment gateway connected
  • Cart and checkout
  • WhatsApp checkout
  • Inventory panel
Ask about this one

Professional

Most requested

A mid-sized catalogue with sizes, colours or formats.

$4.400.000USD 1,390one-off payment

Ready in 6 weeks

  • Up to 300 products
  • Variants (size, colour, format) with their own stock
  • Combinable filters and typo-tolerant search
  • Instalment payments (Addi or Sistecrédito)
  • Coupons and discounts
Ask about this one

Elite

A large catalogue, or something out of the ordinary.

$7.000.000USD 2,211one-off payment

Ready in 9 weeks

  • Unlimited products
  • Everything in Professional
  • Shoppable sections: tap the photo and buy
  • Customer reviews
  • Integration with your own system, if you have one
Ask about this one

If you need more

Catalogue loading
from COP $400,000
Additional gateway
COP $350,000
Subscriptions
from COP $900,000

Worth knowing

Payment gateways charge their own commission per transaction (between 2.5% and 4%, depending on which one). That's charged by the gateway, not by us.

Questions

What people ask us most

How much does an online store cost in Colombia?

From COP $2,800,000 for a store with up to 50 products, and COP $4,400,000 for one with size and colour variants. On top of that sits whatever the payment gateway charges per sale, between 2.5% and 4%, which goes to them.

Shopify or custom-built?

That depends on you, not on us. Shopify if you want to run it without depending on anyone and you don't mind paying the monthly fee and the platform's commission. Custom if you have something unusual that Shopify won't do, or if your volume already justifies getting that commission off your back. On the first call we'll tell you which one suits you, even when it's the one that pays us less.

Can I sell without a gateway, on WhatsApp only?

Yes, and plenty of people start that way. The cart assembles the full order and sends it to the chat. You connect the gateway later whenever you want: nothing has to be rebuilt.

Who uploads the products?

You do, from the panel, and we teach you how. If there are a lot of them and you'd rather we did it, that's quoted separately from COP $400,000 depending on the quantity and the format your information is in.

What about instalment payments?

Addi and Sistecrédito connect like any other gateway. You open the account with them, we connect it. In Colombia it moves the needle: people buy more expensive things when they see it split into three.

Next step

Shall we start on online stores?

Tell us what you sell and who you sell it to. We'll tell you what suits you, what it costs and how long it takes. If what you need isn't something we do, we'll tell you that too.

+57 312 344 5330

Monday to Friday, 8:00 to 18:00 Bogotá time (UTC−5, no daylight saving).

In the US that's 8:00–18:00 on the East Coast — 9:00–19:00 during daylight saving — and 5:00–15:00 on the West Coast.